SĀHA is a skincare brand inspired by the Ayurvedic traditions of Sri Lanka. It offers a precious oil that harmonizes body, skin, and soul, transforming everyday gestures into true rituals.
Role
Art Director, Brand Designer, UX/UI Designer
Services
Industry
Cosmetic, beauy
Team
Create an immersive visual identity that transforms every gesture into a ritual, blending sensuality and spirituality while reconnecting body and mind. Every visual, typography, and color must evoke warmth, intimacy, and energy, all while remaining contemporary and refined.
Content
The brand identity has been designed as a sensory and immersive experience, focused on ritual and emotion. The visual universe plays with light and warm shadows to evoke the warmth, spirituality, and sensuality of the skin. Portraits of women, captured in motion or partially in shadow, suggest the slowness and delicacy of each gesture, while close-ups of facial or nape details create intimacy and closeness with the viewer.
Elegant, flowing serif typography interacts with gradient textures to reinforce rhythm and movement in the visuals. The palette of deep sandalwood reds and turmeric oranges reflects energy, vitality, and sacredness, accentuating SĀHA’s mysterious and spiritual character. The sculptural logo asserts the brand’s unique and ritualistic nature.
Immersive visuals build a world where body and mind reconnect. Every element — from the logo to the packaging and digital presence — conveys the brand mantra: “I shine, I slow down, I feel.” The identity faithfully reflects the Ayurvedic DNA without clichés, remaining contemporary and appealing to a modern clientele.
Content
SĀHA is more than a skincare brand: it invites you to slow down, feel, and reconnect with yourself, offering an immersive, emotional, and memorable brand experience.
Content
